<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0901a6e7-f6db-47d6-bee4-8bcd02bd60a8/Logo_Collective_Icon.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0901a6e7-f6db-47d6-bee4-8bcd02bd60a8/Logo_Collective_Icon.png" width="40px" /> Cette section est dédiée à la présentation de votre plan go-to-market. En seed et après moins de 12 mois d’existence, il s’agit de montrer les leviers de croissance que vous allez utiliser pour faire grossir votre activité.

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Key goals for 2022

We'll aim to secure a strong leadership in France, expand our model abroad and turn our MVP into a premium & scalable product

<aside> 🎯 Secure our leadership in France

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<aside> 🔩 Turn our MVP into a premium & reliable product

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<aside> 🗺️ Enter new attractive markets

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Go-to-Market pillars

<aside> 🎯 Based on our experience and the traction we have gained with our collectives, we know we can generate value around 4 GtM axiomes

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  1. Collective-base growth: number of collectives # Our collective supply is the core of our activity and will be our main focus in 2022
  2. Product-led growth: Projects value imported by collectives (€) ****Collectives & collective members importing their activity in Collective through our product
  3. Marketplace-led growth: Projects value brought and won by collectives (€) We have a supply-driven business, our demand is mainly generated through inbound marketing
  4. International expansion: Open 1 to 3 countries Leverage a scalable product together with our strong value proposition to enter new areas.

Below, a GtM plan that we'll refine & deploy in 2022 to reach our ambition

Collective-base growth

Content Marketing

Community