Collectives : Uses-Cases

A strong & focused start point to run our Flywheel

Starting with a digital-focused GtM (Product, Code & Development, Marketing Digital, Communication, Data, Business & Consulting), we confirmed several end-to-end use-cases where collectives make sense for clients & freelancers, especially:

Tech & Product Squad: combining UX, UI Design, Art Director, Development is a key enabler to run end-to-end projects such as website creation, mobile/web-app conception & implementation
Growth & Marketing Squad: gathering the expertise of a senior Head of growth, together with SEO expert, SEA expert, Social Ads expert, Outbound expert, Copywriting also makes a lot of sense when it comes to (re)build an end-to-end lead generation plan
Marketing & Communication Squad: branding experts may team up with graphists, illustrators, writers, photographs, motion designers, video makers,... to handle end-to-end communication projects

NB: those squads can also be used for a more specific need (e.g. UX+Dev, Dev, Design, SEO,...), though providing the opportunity to up-sell & cover larger needs in the future

Many new horizons to be further explored - already tested

We also experienced other use-cases (projects submitted or willingness from freelancers) where the collective model could also create high-value for independents & companies:

Creators: creators, content experts, designers willing to share their brands into a more complete offer (ex. Ana&Eve)
Business consultants: combining previous consultants from financial institutions, strategy consulting firms, operational backgrounds (ex. Flashforward)
Writers: independents writers may create a team of in-depth experts on different topics, maximising the match with the client topic (ex. Fuel)
Industry experts: many possible forms can be shaped around sharpened expertise (ex. CTO-as-a-service, Food is good)
Lawyers: combining the expertise of sharpened lawyers from various backgrounds (ex. A vos cas)
Startups: entire teams ****looking to side-monetise their experiences (ex. Storefront collective)